We specialise in storytelling and sustainability messaging

We merge creativity with science, empowering brands with big vision to harness the wave of conscious consumption and play a role in positively impacting global citizens and the planet.

We pride ourselves on our entertaining, inspiring and revolutionary approach to global equality and to healing the earth.

Our Team

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Rachel McClelland, CEOFounder of Planet Shine and executive producer of brand films, music videos and feature films.

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Mark Downes, Creative DirectorExecutive producer and director. Produces the New Directors Showcase in Cannes.

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Julie Reid, Head of ContentPart of the founding team, Julie leads the content strategy and produces brand projects.

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Nil Zacharias, Strategic Advisor (US)Founder, Eat for the Planet. Co-Founder Spire, 80/20 Plants and One Green Planet.

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Asher Brown, Director of Content (US)Film industry stalwart, Asher previously founded Pollution in Los Angeles.

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Laura Royston, Head of OperationsPart of the founding team, Laura leads the comms strategy and production manages film projects.

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Lucy Siegle, Advisory Board MemberBritish journalist, TV Presenter, Executive Producer ‘True Cost’. Credited with starting the ethical fashion movement.

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Dr Emma Gardner, Advisory Board MemberHead of Environmental Sustainability at Manchester University, sustainability consultant.

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Aaqil Ahmed, Advisory Board MemberBAFTA and Emmy award winning media consultant, 25 year career at the BBC and Channel 4, council member of the ASA.

Our Mission

For far too long a handful of people at the top have controlled the narrative about the world. It's time to call bullsh*t. Our mission is to challenge the status quo and change the narrative.

It's time to call bullsh*t


Holding as equal the rights of all animals, people and the planet and acknowledging their innate value


Standing in solidarity with people, animals and the planet and working to alleviate their distress


Guarding the finite natural resources of the planet through active management and protection