For far too long a handful of people at the top have controlled the narrative about the world. It's time to call bullsh*t. Our mission is to challenge the status quo and change the narrative.
It's time to call bullsh*t
Holding as equal the rights of all animals, people and the planet and acknowledging their innate value
Standing in solidarity with people, animals and the planet and working to alleviate their distress
Guarding the finite natural resources of the planet through active management and protection